Tools

We leverage state of the art technology and systems to run our business, increase production and achieve our goals.

My Perfect Week

We know what we need to accomplish each week to reach our goals. The "Perfect Week" scheduler helps give us clarity by organizing all the activities into what our week should ideally look like.  This allows us to complete our highest priorities each day including those personal and family events we just can't miss. This tool is an ever evolving compass that helps to focus and direct our energies to the most productive tasks.

CRM

Terra Firma Realty utilizes a state of the art CRM program to help agents keep clients and prospects organized. Using this tool ensures a follow-up call, email or appointment is never missed.  Our CRM is so intuitive, it literally tells us who we need to contact and when.

Lead Flow & Volume

The company generates 400-450 new leads per month and provides our Sales Partners with all the tools, systems and training necessary for nurturing those leads. 

Marketing and Advertising

Terra Firma Realty offers an excellent marketing package for our Sellers. Our Marketing Coordinator is dedicated to launching and managing these campaigns with the goal to generate as much interest and potential leads as possible.

                   Organization   

Several systems are used by the company to track transactions every step of the way. From organizing listings before and after activation on the MLS, to accepted offers. We also track advertising sources so we can optimize our spending for the best return on investment and the highest quality leads. We use action plans and workflows to help our Sales Partners and the Transaction Coordinator manage all the tasks and due dates involved with the transactions. We also use spreadsheets for our "Agile" and "Sprint" to help keep tasks, projects and events on track.